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What Is The Right Platform for My Real Estate Website?

Oct 21

Deciding to use WordPress for your real estate website or any other platform out there is an important decision. The real estate industry is constantly evolving and property listings are constantly shifting. 

The most important question to ask when deciding on a platform to build your website is what you want to achieve with it. Some platforms are better suited for e-commerce, while others are better suited for security.

Although each platform has its own set of strengths and weaknesses, the goal is to select a platform that will not only work for you today but will also be able to grow at the same rate as your business.

WordPress is the best CMS 

We believe using WordPress for real estate professionals is hands down the best option out of all the other platforms on the market. This is due in large part to its awesome Content Management System (CMS). 

A CMS allows you to store images, videos, PDFs, and other files. This makes it much easier to edit and expand your website in general. A single database containing all necessary information is also easier to organize and control.

WordPress has seen phenomenal growth since it was started back in 2003 as a simple blogging platform. WordPress now powers over 40% of all websites, and it has an astounding market share of 60.8 percent in the CMS market. 

Showcase IDX is only on WordPress!

Another huge reason to use WordPress for your real estate website is Showcase IDX. The Showcase IDX plugin is available exclusively on the WordPress platform.

Showcase IDX is the ultimate real estate search and consumer engagement platform, assisting agents, teams, and brokers in generating leads, improving their websites, and standing out from the crowd.

The Showcase IDX WordPress Plugin gives real estate agents and brokers access to a high-quality property search that is integrated with WordPress.

Top reasons why WordPress is the best CMS

WordPress is open-source software, which means it's fully free, re-usable, and has an indefinite lifespan. Wix, Squarespace, Joomla, Drupal, Magento, Weebly, and other platforms compete with WordPress.

Despite the fact that there are many competitors, none of them come close to the market penetration that WordPress has. In fact, its nearest competitors don’t even reach a 5% market share. 

Here are some of the benefits you get when you use WordPress for real estate websites.

  • Easy to install and set up:
    You’re a real estate professional, not a web developer. Still, even if you have web development skills, building up a site from scratch is not exactly conducive to closing real estate deals.

    With some basic computer skills, you can execute WordPress’s famous 5-minute installation and have your great-looking website up and running in minutes.
  • SEO-Optimized:
    WordPress also has the advantage of being developed and structured with SEO best practices in mind.

Remember, real estate agents don’t need a website for themselves, they want to share their information with the world while also increasing the number of visitors to their website.

  • Cost-effective:
    Using WordPress is FREE. Even if you choose a paid version or spend a few dollars on hosting or plugins like Showcase IDX here and there, the overall cost of utilizing the WordPress platform is likely to be less than $100.

WordPress is the ideal all-in-one platform for nearly any website, thanks to its ease of use and intuitive interface, as well as its scalability and performance.